The film should have had a North American look and feel, not that easy when you’re not supposed to travel because of COVID and the only choice you have is a European city. They are facing a few challenges such as : a negative feeling from the creative industry because 3D. Adaptation to any situation and constraint is key, in this particular case it was all about location. Adobe launched Adobe Substance 3D, a software suite. The collection has an exceptional heritage in the 3D community. We set up a full production team (ours) for all things live action although we were still working on the storyboard at the time, we also teamed up with an amazing duo of 3D Directors based in Paris.Ītawad’s also stands for « anywhere ». To empower creatives to succeed in 3D, today we’re releasing the Adobe Substance 3D Collection, a suite of interoperable tools and services that support 3D creativity from the beginning to the end of any project. Weekly touch based and approval from Adobe California in San Jose didn’t make it easier. 2 month were granted, between the brief and the global launch. With a more ambitious campaign than our client originally asked for, we had to react fast and well. Atawad Content Anytime, anywhere, any deviceĪtawad’s first two letters stand for « anytime ».
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